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Inbound Marketing – part IV

8 commandements pour adapter votre site web a l´inbound.

L’inbound marketing imbrique différents leviers pour créer un tunnel de conversion visant à attirer des prospects et les convertir en clients. Dans ce tunnel de conversion, le site web est un passage obligé et doit donc être pensé pour assurer pleinement son rôle, celui d’un centre de conversion.
Dans une stratégie d’inbound marketing, le site internet fait office de carrefour du trafic généré par vos outils d’attraction : SEO, blog, réseaux sociaux, relations presse, téléchargement de contenus premium, etc. L’objectif est donc de convertir la plus grande partie de ce trafic en prospects ou en clients.

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4 comments on “Inbound Marketing – part IV

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This entry was posted on 28 November, 2013 by in #inbound, timeline and tagged , , , .

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