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Facebook may or may not have a problem with teens, but it is entrenched in mainstream American life, something none of its competitors in the social media space can match, according to new research from Pew Internet. However, internet users are increasingly branching out and using multiple services.
Among U.S. adults who get online regularly, 71 percent use Facebook, up from 67 percent in late 2012, Pew said Monday in a report. Increased usage was the story at several other sites as well, although in much smaller doses: LinkedIn usage went from 20 percent to 22 percent; Pinterest usage from 15 percent to 21 percent; Twitter usage from 16 percent to 18 percent; and Instagram (owned by Facebook) usage from 13 percent to 17 percent.
An important part of any advertising-based business is how often your users return to your site, and Facebook boasts the highest levels of daily…
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