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Le “native advertising” nouvelle arme publicitaire.

Déjà bien ancré dans les mœurs médiatiques américaines, le concept du «native advertising» gagne tout doucement le Vieux Continent. En clair : un nouveau concept publicitaire qui intègre discrètement des articles sponsorisés par des marques au cœur même des sites d’informations.


5 comments on “Le “native advertising” nouvelle arme publicitaire.

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This entry was posted on 6 January, 2014 by in #content, #digital marketing, #inbound, #newtrends, timeline and tagged , , , .
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