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10 ways to avoid commun Email marketing mistakes in 2014

Email marketing has always had critics. These skeptics will tell you all the reasons why the email marketing channel will eventually fizzle out. However, recent studies have shown the average return on investment in email marketing to be anywhere from $32 to a whopping $44.25 for each dollar invested. If you are not yet experiencing this level of ROI, use the checklist below to detect areas for improvement.

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